Not Using Twitter for Marketing: Why You Are Making a Mistake

Have you heard of Twitter?  If you are an avid internet user, you likely have.  Knowing what Twitter is and using it are two different things.  In fact, Twitter can be used two different ways.  Commonly, it is used to update friend and family, but Twitter can also be used as an effective internet marketing tool.  So, if you have a product or service to sell, you should be using Twitter.  If not, you may be making a costly mistake.

At first glance, Twitter is a popular social networking website.  If you use the internet to generate income, not to socialize your first thought may be “another MySpace.”  Remember, Twitter can not only be used for social purposes, but for internet marketing.  That is why you should get started today.  In fact, the longer you wait, the more opportunities you miss.

So, why are you making a mistake if you fail to utilize Twitter as an internet marketing tool?  Because:

It is free.  There are very few successful internet marketing techniques that are free.  Often times, you are left paying for a professional to optimize your website for the search engines or left buying advertisements.  These investments are risky, as they may not pay off.  Since Twitter is free to use, there is no investment and you assume no risk.  Essentially, you have nothing to lose.

It is popular. Did you know that Twitter has over 2 million members?  Since Twitter is a social networking website, you are paired with millions of internet users who want to communicate, network, and make new friends.  Use this to your advantage.  

Many well-known companies and organizations use Twitter.  For example, you can find information on NFL updates, hit television shows, and news report updates on Search.Twitter.com.  These Tweets come directly from the source.  If the NFL, NBC, CNN, and other well-know companies and organizations are continuing to use Twitter, it must be producing results.

There are many ways for you to develop a list of contacts on Twitter.  In terms of Twitter, contacts are referred to as follows and followers.  If you receive updates from other Twitter members, you are considered a follower.  The same is true if that person, in turn, follows you, as they will receive your updates.  On the website, search for contacts based on email address, name, and location.  Visit Search.Twitter.com to find those talking about subjects that interest you or are related to what you sell.  Ask online for contact information exchanges.

You can advertise yourself casually, yet professionally.  Do you sell a product or a service?  If you were to create a banner for an exchange or for an advertising slot, a lot of time and energy will go into your creation.  After all, these are supposed to be professional.  Yes, you want to carry yourself in a professional manner on Twitter, but you will find the most success with casual, disguised advertisements.  This means that it will be quick and easy for you to spread the word and market.

You may be losing money.  When you are able to send an update or an @reply that casually incorporates your sellable products or services, you generate interest.  If you provide a link, you will generate traffic.  That traffic could easily lead to income.  Although there are no guarantees, many internet marketers report success when using Twitter as a marketing tool.

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