Benefit Your Business with Twitter Marketing

Are you an online business owner?  Whether you sell a product, a service, or generate income through affiliate links, internet marketing is a must.  To generate a sale, you must first drive traffic to your website or blog.  There are many ways for you to do so, including the social networking website Twitter.

Before highlighting the benefits of marketing your business with Twitter, understand what Twitter is.  As previously stated, it is a social networking website that also acts as a micro-blog.  After signing up for a Twitter account, you develop a list of contacts.  These are individuals you want to follow or receive updates from.  Many will return the favor, becoming followers of your updates.  There are no limits on how many messages you can send; however, there is a 140 character limit.  Updates, otherwise known as Tweets, are sent through instant messaging, mobile web applications, RSS feeds, Facebook, and the Twitter website.

By performing a search on Search.Twitter.com, you will see updates contain varying information.  Some may ask questions on a new way to make money online, others may highlight their day, and so forth.  The key to using Twitter as a marketing tool is to advertise without really advertising.  Respond to Tweets found on Search.Twitter.com that are applicable to your website, blog, product or service.  Occasionally send updates to your friends. Highlight your new blog post, summarize a product you are selling, or provide a discount code.  You can also reply to members that you follow.

As for the benefits of marketing your business with Twitter:

You can generate traffic.  As previously stated, whether you sell a product or service, either directly or indirectly, you need to drive traffic to your business website.  You can easily do so with Twitter.  Did you recently update your blog?  If so, share a summary of your post on Twitter and then provide a link.

You can generate interest.  In addition to generating traffic to your website or blog, you can also generate internet.  There are a number of ways to do so.  First, create catchy Tweets.  For example, do you sell a new eco-friendly product?  If so, don’t just instruct people to buy your product, but ask for their feedback.  Ask how it can help the environment.  Then, ask your followers to forward information on your product to their contacts.  When you have a catchy message and product or service, it is easy to generate interest on Twitter.

You can make a sale.  Regardless of whether you sell a product or a service, a sale will generate income.  By increasing visitors to your website, you increase your chances of making a sale.  You can go a step farther by making contacts that are within your targeted market.  For example, do you sell children’s clothes?  If so, your target market is parents.  Perform a search on Search.Twitter.com to find posts that focus on parenting.  You can offer a response that leads to your website, increasing your chances of making a sale.

You can get feedback.  As previously stated, a great way to subtly increase traffic to your website or blog is to ask for feedback.  By providing a link, you will not only get website traffic, but you will also get what you asked for, feedback.  For example, do you sell great products, but are your prices too high?  Twitter members will let you know.

You can update customers.  When connecting with customers, may opt for newsletters.  Yes, you can take this approach, but you can also do Twitter updates.  Give your customers the opt in for Twitter updates.  You can share promotional codes, new product releases, and so forth.  If you take this approach, create a separate account for business and personal use.

Finally, you can use Twitter to hire help.  Whether you want to hire a full-time employee or outsource a writing project or two, you can use Twitter to find qualified individuals looking for work. 

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